Notes: Evaluation Question One

Vernallis:
Carol Vernallis had observed the camerawork and editing, and found that they match and move in time with the beat of the music. My music video follows this convention as the camera moves in time with the song and the video is a cut to the beat of the song; especially during the chorus.

Goodwin:

According to Goodwin, music videos are built around the song itself and the artist plays the part of the narrator and character throughout the narrative. They often look into the camera to involve the audience.

He noted that one of three structures was followed: illustration, amplification or disjuncture.

The music video I created followed a disjunctive structure, as the meaning of the lyrics was mostly ignored; however, at some parts the meaning of the lyrics were amplified which had challenged the disjuncture structure (eg street life, attending church)

Aspects such as non-continuity editing, disjunctive narrative, bass tracks, artist looking directly into the camera and the visual matching the beat of the song are included within the structure of my music video.

Influenced by, and was mine effective/similar:

Ancillary products: We have decided to use the colour yellow and church references as a form of synergy in our cross media products; we have not yet taken pictures or discussed much ideas for how our ancillary products will consist of.