When carrying out research into hip-hop artists, we found that most artists wore casual and/or sophisticated clothes in their music video, depending on what related to their songs.Artists which are most similar to my artist are Tinchy Stryder, Tinie Tempah & of course Wretch 32, who all dress similarly in their music videos and CD covers/adverts.
As I have decided to represent change and a new path in my ancillary work, I will have my artist depicted in two costumesHe will be wearing a casual outfit and formal outfit - both of which are outfits from the music video so a link is established.
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