Ancillary Research: Three TV commercials

DJ khaled Suffering from success TV commercials

What I have seen from these three advertisement is that all the video shows or play the hit singles from the album. They also use the same colours from the digipaks as this shows continuity through their projects. From the first example to the last they all kept the same synergies as the album cover. They also showed where the album is available to buy or download on the last shot with the album cover for them to see.