Colours!

After doing the pitch, we had been asked several times about the choice of colours, and why that would be used as an aspect of synergy. We will be using the colours black, white and yellowish/gold.

Black is the colour of the hidden, the secretive and the unknown, creating an air of mystery. Black is the absorption of all colour and the absence of light. It hides, while white brings to light. What black covers, white uncovers. We all use black at various times to hide from the world around us in one way or another. Black will be used to represent the past of our artist/character.

White is colour at its most complete and pure, the colour of perfection. The colour meaning of white is purity, innocence, wholeness and completion.

In colour psychology white is the colour of new beginnings; wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. White contains an equal balance of all the colours of the spectrum, representing both the positive and negative aspects of all colours. For this reason, white will be our focal colour as the meaning we aim to deliver from the song is about creating new and pure beginnings; furthermore, it is in contrast with the colour black. White offers an inner cleansing and purifying of your thoughts, emotions and, ultimately, your spirit, refreshing and strengthening your entire energy system.

The colour yellow relates to acquired knowledge. Being the lightest hue of the spectrum, the colour psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun.

In the meaning of colours, yellow inspires original thought and inquisitiveness. Yellow is the best colour to create enthusiasm for life and can awaken greater confidence and optimism. Therefore, yellow will be used to show a positive light and is linked to optimism.