Conor is a prime example of our main
target audience. He is a 22 year old male, who lives on a council estate.
His life took a downturn when he started
taking part in drugs and alcohol; at which point he lost connections with his
family and made the wrong friends.
He is now at a point in life where he
wants to sort his life and is looking for forgiveness for his mistakes. People like Conor
can relate to the song and lyrics; which is about forgiveness and correcting
the wrong.
It is now common for the youth –
especially males – to rap about relevant and current events affecting them. The
lyrics help provide aspiration and hope
Linking to aspiration, is the image of
our artist in the music video. They will be dressed in a casual, yet
sophisticated, manner. It is not too formal as
1) it does not fit with the genre, as
research has shown they usually wear smart-casual outfits
2) by dressing too formally, the audience
would watch the music video, but not be able to relate
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