Saturday, 5 October 2013

Planning: Audience - Ideal fan profile



Name: George
Age: 21
Gender: Male
Ethnicity: Irish British

 
George is a full time college student (retaking) who lives in East London with his parents, 2 sisters, girlfriend and 15 month child. He currently has a part time job in Sainsbury which involves him stacking shelves, taking deliveries and working on tills; and yes you guessed it, he mainly shops in Sainsbury too as it is convenient and he gets discount (I never told you that). In his spare time he usually likes listening to music, going out with friends to the pub and recently taking more time in his child’s life. When he is ‘bothered’ to read, he reads the Sun and Metro – in particular the sports and finance section. This being said he likes to shop in high street stores such as Top Man, JD and River Island, and sometimes she likes to splash out a little and spends his money elsewhere such as Selfridges for brands such as Gucci and Ralph Lauren. Which is funny, considering he takes the bus usually; and according to him buses are very 'convenient'. His gadget to go, which he constantly uses, is his BlackBerry. He also uses his BlackBerry to listen to music as a form of escapism from the harsh reality he lives. That being said, hip-hop is George's favourite genre as he finds that can relate to the lyrics of the songs in some ways. He also enjoys the beats the songs have. George’s ideal holiday would be to fly over to New York with his girlfriend and child to treat them all to a bit of luxury life. But, he is also looking to settle in NY, as a banker, with his family and create a new bright future ahead of him and forget the bad past he has had.

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