Carol Vernallis Experiencing Music Video: Aesthetics and Cultral Context
- Carol Vernallis studied camerawork and editing in music videos. She saw that edits in music videos are more frequent than in films, many stand out as disjuncture. These edits seem to have a rhytmic basis connected closely with the song.
- Continuty editing is broken down in order to draw the attention to what is being shown on the screen.
- Edits are made obvious to draw the attention to the themselves, them being the artist in the video such as different transitions and special affects. Jump cuts may be used.
- Base tracks are frequently used to give the video more of a structure.
- Camera movement in time with the music.
Here are some examples:
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