A2 Media studies
Blogging task on
Carol Vernallis
Carol Vernallis studied editing and camerawork closely in
music videos. She observed that edits in music videos come much more frequently
than in film, that many stand out as disjuncture and that the editing seems to
have a rhythmic basis closely connected to the song.
My interpretation is that editors closely match the beat of
the song, or base track or even both with editing techniques such as cut and
slow motion.
The main points of her observation are summarised below:
·
The usual roles of ‘continuity’ editing (editing
usually found in classic broadcast fiction) are broken in order to draw
attention to what is on screen.
·
The camera may move in time with the music.]
·
A master shot (base track) is frequently used to
give the video structure.
·
Jump cuts are often used.
·
Edits may be really obvious to draw attention to
themselves, such as wipes and special effects added.
in this Rizzle kicks clip, the camera moves in time with the
music/beat, there are many jump cuts all the way troughout te video, many
obvious edits, such as the light at the beginning which then have the words
‘Rizzle Kicks Lost Generation’ pop up at the same time using the light cleverly
as a background/in between, there is slow motion also, and the artist makes eye
contact with the camera a lot, base track consist and there are repeated shots
of the performer. Carol Vernallis’
thesis is therefore correct in this case as the video replicates her ideas.
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