Research: What is the main function of music video?

The main function of a music video is to promote the single, the album and the artist. Music videos were first produced during the mid late 70s. Before the 70s, TV producers were using recorded performances. Without a music video, there would be less chance of the artist to be known to a wider audience.

The main purpose of a music video is to promote the single, the album and also the artist. Without a music video, nowadays, its less likely for any artist to increase their fame as there is an increase audience on music channel on television or online websites. It is also a way to entertain the viewer by highlighting the talents of the artists.

Music video is much shorter than a movie. Its more seen as an advert but between 3-5 mins. its also different than TV shows as they use deliberate shots and change of shots which follows the beats and follow the tempo of the song. Theres a high use of editing that takes place. Music videos have developed in a more sophisticate way which enables the artists to perform and become more engaged.

Music videos such as Gangnam style shows the difference between a movie or any other show. In the video, the singer performs different roles such as being the singer, a dancer, the main entertainer. Whilst in a movie or TV show the character has only one role.