According to Andrew Goodwin, circular narratives (Todorov’s
theory) do not apply to music videos, as music videos are trying to portray
stories from a different angle to novels and films. Music videos are built
around the song itself; therefore they do not pose the traditional narrative
structure (equilibrium - disequilibrium - equilibrium). Moreover, the artist
plays the part of the narrator and character throughout the narrative, whilst often
looking into the camera to involve the audience.
In comparison to films/TV, music videos often use
repetition of same scene/location the way the song has a repetition of
choruses. The repetition of the chorus and scene helps the audience to familiarise
themselves with the genre of the song. All songs have a form of ending – builds
to a climax or constant repetition before fading away.
Music videos have been widely found to follow one of
three structures:
o Illustration
o Amplification
o Disjuncture
Illustration –
The visuals used in the music video relate to the lyrics and tell the story. A good example of this would be Jessie J's song Who's Laughing Now
Amplification –
The visuals and lyrics do not contradict the lyrics, but there is a strong
connection between the lyrics and the visuals
Disjuncture –
There is very little connection between the lyrics and what the audience sees,
and the meaning of the song are ignored visually
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