Research: Carol Vernalis` theory

Carol Vernallis studied editng and camerawork closely in music videos. She observed that edits in music video come much more frequently than in film, that many stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.

• Vernallis` observations were that the usual rules of `continuity` editing(editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on screen.
• Edits may be really obvious to draw attentionto themselves, such as wipes and special effects added.
• Jump cuts are often used.
• A master shot(base track) is frequently used to give the video a structure.
• The camera may move in time with them music.

An example of Carol Venallis observation is shown below.