Research - Blogging Task on Andrew Goodwin

A2 Media Studies

Blogging Task on Andrew Goodwin

Andrew Goodwin’s thesis

1.       Pop videos are built around songs – and often songs do not pose traditional narrative structures (normality-problem-resolution)

2.       The pop video uses the singer both as narrator and performer/character.

3.       The singer often looks directly into the camera  - this is an extension of (Musical) performance and trying to involve the viewer at home with the performance.

Illustration: this is where the video tells the story of the lyric “pap don’t preach” - Madonna for example. Dance is often used to express the feelings/moods in the song.

Amplification: occurs when the videos introduce new meanings that do not contradict with the lyric but add layers of meaning.

Disjuncture: this is where there is little connection between the lyric and video or where the video contradicts the lyric. E.g. Michael Jackson's Man in the Mirror. The song is about self – realization but the video is full of radical world events.