Research - Synergy homework

• My groups chosen genre is Hip Hop. The artist that falls under this genre that i will be discussing is Tinie  Tempah.

• Patrick Chukwuemeka Okogwu, better known by his stage name Tinie Tempah, is an English rapper. He released his first mixtape in 2005; his first album, Disc-Overy, debuted at number one in the UK in October 2010 and was preceded by two British number-one singles.

• Disc-Overy is the first studio album by the British rapper Tinie Tempah, released in the United Kingdom on 1 October 2010, by Parlophone Records.Disc-Overy uses predominantly upbeat, dance-orientated production with lyrics concerning fame, youth and love.

Album cover name: Disc-Over :key features highlighted - The artist, accessories iconic to HipHop genre, e.g watch, ring, raybans/shades, jumper/leatherjacket, stars, White font, city or something on his chest.

Album teaser trailer: N/a, Key features highlighted: N/a

Music video Single: Written in the stars, Key features highlighted: stars, stereotypical hip-hop outfit, glasses, watch, wrist gear, white font (same).

There are certain features that can be seen across the two products. The font from the Album cover "Disc-over" is seen again on the single cover of "Written in the stars", the stars/ star system background is also carried through to the single also. We also see the Artist Tinie Tempah on the cover still wearing a blue (different style) jacket and his accessories such as watch and face gear, posed in a different position.