It has been found that the camerawork and editing used in
music videos highly contrast to that of those used in films and TV programmes.
Carol Vernallis had observed the camerawork and editing, and found that they
match and move in time with the beat of the music; thus edits appear more
frequently. The edits also have a rhythmic base, and the rules of the continuity
editing are broken & jump cuts are used. Furthermore, the edits are usually
obvious to draw attention to themselves, such as wipes and special effects.
The music video’s structure is created through the use of
a master shot (base track), and the camera moves in time with the music.
A good example which follows these conventions is Rihanna’s
music video for Who’s That Chick
No comments:
Post a Comment